October 29, 2007

Most Europeans Only Consider A Few Firms When Buying Financial Products

by Tim van Tongeren

with Benjamin Ensor, Jaap Favier, Ashara Giordanelli

Executive Summary (This is a document excerpt)

When buying financial products, the typical European financial buyer seriously considers just two firms. The number of firms that buyers consider varies a lot by product and country, with Self-Directed customers comparing more firms than other customers. As the use of the Internet continues to grow in consumers' financial lives, we think weak existing relationships and rising competition will encourage customers to increase the number of firms that they consider for their next financial purchase.

Buy Risk-Free

Download and print PDF immediately. Price: US $499

Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.