|
For Interactive Marketing Professionals
(Length: 11 pages)
April 16, 2008 Break Free From Bad EmailIntroducing Forrester's Four-Step Process To Intentional Emailwith Shar VanBoskirk, Jennifer Joseph, Emily Bowen Executive Summary (This is a document excerpt)Marketers are addicted to bad email habits like over-communicating to subscribers to boost short-term returns. They can clean up sloppy practices by practicing intentional email, a holistic email strategy aimed at increasing long-term return from email subscribers. Marketers can embrace intentional email and estimate its potential return by leveraging Forrester's four-step approach and ROI model. For best results, marketers should calculate return on intentional email based on their own unique business drivers, costs, and partner capabilities. Buy Risk-FreeDownload and print PDF immediately. Price: US $749 Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase. Already a Forrester Client?
|
Archived Teleconference:
Winning Email Subscribers In A Down Economy
Original air date: Wednesday, June 17, 2009
|
||||||||||||||||||||||
|
| |||||||||||||||||||||||