Length: 11 pages
For Interactive Marketing Professionals
October 16, 2007Microblogging For Marketers
by Peter Kim
This is a document excerptEXECUTIVE SUMMARY
Microblogging allows users to communicate with their networks in abbreviated content updates. Sites like Twitter, Pownce, and Jaiku have become popular quickly over the past year, and users are early adopters of Social Computing technologies. However, marketers should ensure that this Social Computing tool fits into a larger communications strategy before getting involved.
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Forrester interviewed two user companies including Carnival Cruise Lines and JetBlue Airways. Related Research DocumentsApril 19, 2007 February 13, 2006 November 5, 2004 |
An Overview Of Microblogging For Marketers
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