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Length: 11 pages
For Interactive Marketing Professionals
October 16, 2007Microblogging For Marketers by Peter Kim This is a document excerptEXECUTIVE SUMMARY
Microblogging allows users to communicate with their networks in abbreviated content updates. Sites like Twitter, Pownce, and Jaiku have become popular quickly over the past year, and users are early adopters of Social Computing technologies. However, marketers should ensure that this Social Computing tool fits into a larger communications strategy before getting involved.
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