October 16, 2007

Microblogging For Marketers

by Peter Kim

with Charlene Li, Cynthia N. Pflaum, Sarah Glass, Evadne Cokeh

Executive Summary (This is a document excerpt)

Microblogging allows users to communicate with their networks in abbreviated content updates. Sites like Twitter, Pownce, and Jaiku have become popular quickly over the past year, and users are early adopters of Social Computing technologies. However, marketers should ensure that this Social Computing tool fits into a larger communications strategy before getting involved.

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