For Customer Experience Professionals (Length: 23 pages)
October 18, 2007
The Forrester Wave™: European Interactive Agencies — Web Design Capabilities, Q4 2007
Sapient Interactive, LBi, FullSIX, and Conchango Are Leaders In The Field
with Marta Baigorri, Tim van Tongeren, Jaap Favier, Steven Geller
Executive Summary (This is a document excerpt)
Forrester evaluated the Web design capabilities of leading European interactive marketing agencies across 18 criteria and found that Sapient Interactive, LBi, FullSIX, and Conchango established early Web design leadership — due in large part to their high scores on Forrester's Web Site Review and Brand Image Review methodologies. New to our rankings this year, MRM Worldwide emerged as a Strong Performer, along with Satama and Wunderman. Nurun and Euro RSCG 4D rounded out our list of agencies.
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Forrester conducted Web Site Reviews and Brand Image Reviews of two reference Web sites and evaluated one persona supplied by each agency. We also surveyed the agencies, interviewed their senior leadership, and surveyed two of their reference clients. The agencies included Conchango, Euro RSCG 4D, FullSIX, LBi, MRM Worldwide, Nurun, Sapient Interactive, Satama, and Wunderman. Related Research Documents
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Original air date: Friday, May 23, 2008
View vendor summaries for: Conchango, EURO RSCG 4D, FullSIX, LBi, MRM Worldwide, Nurun, Sapient Interactive, Satama, and Wunderman
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