October 29, 2007

Benchmark 2007: Measuring Healthcare's Online Saturation

All Consumers Go Online For Research

This is the 12th document in the "State Of Consumers And Technology: Benchmark 2007" series.

by Julie Snyder

with Charles S. Golvin, Heidi Lo

Executive Summary (This is a document excerpt)

Health plans and vendors are increasing the range of products and services available through their online channel: provider tools that help consumers research and select the best hospital or physician, wellness and disease management initiatives, and healthcare content about various conditions. Healthcare consumers' level of technology adoption is a critical factor in the speed and ease of acceptance of these expanded offerings. eBusiness professionals must understand the level of technology adoption among their consumer base to pace the rollout of new online offerings.

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