October 30, 2007

Benchmark 2007: Digital Home Foundations Grow

Home Networking: Early Adopters Opt For Wireless

This is the 13th document in the "State Of Consumers And Technology: Benchmark 2007" series.

by Charles S. Golvin

with Ellen Daley, Remy Fiorentino, Heidi Lo

Executive Summary (This is a document excerpt)

Home networks — the foundation of the digital home — continued to grow in penetration in the past year. Today 18% of North American households own a home network, a 12% increase over the previous year. Networked households are predominantly Early Adopters with high-speed access and multiple PCs, and they prefer wireless networking technology. Tech marketers pitching networked consumer electronic devices and new digital experiences need not wait — they have a robust market to target today.

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