November 16, 2007
Benchmark 2007: Communications And Commerce Outstrip Content Online
Online Activities: Users Engage Most With Photos
This is the 15th document in the "State Of Consumers And Technology: Benchmark 2007" series.
with Ellen Daley, Remy Fiorentino, Heidi Lo
Executive Summary (This is a document excerpt)
Consumers enjoy an increasingly broad range of activities when online, yet the number of applications used by a majority of online consumers is very small: 94% use email and 54% research products for purchase. Communications comprise the most popular activities and appeal to a broad range of consumers, whereas the next most popular category, commerce, appeals primarily to Early Adopters. Photo-related activities are more popular than music and video online, yet they are more exclusive because nearly half of online photo enthusiasts don't engage with audio and video online.
Buy Risk-Free
Download and print PDF immediately. Price: US $499
Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.
Already a Forrester Client?
Log in to read this document.
Find Documents In Related CategoriesThis document falls under the following categories. Click on a link below to find similar documents. |
Original air date: Wednesday, April 22, 2009
- The State Of Consumers And Technology: Benchmark 2007
- Benchmark 2007: Retail
- Benchmark 2007: Personal Devices Go Mainstream
- Benchmark 2007: Minimal Progress In eGovernment Adoption
- Benchmark 2007: Telecom
- Benchmark 2007: Broadband
- Benchmark 2007: The Five-Year Forecast For Devices And Access
- Benchmark 2007: Media
- Benchmark 2007: Television
- Benchmark 2007: Personal Computers
- Benchmark 2007: Mobile's The Most Mainstream
- Benchmark 2007: Measuring Healthcare's Online Saturation
- Benchmark 2007: Digital Home Foundations Grow
- Benchmark 2007: Financial Services
 |
 |
 |
Ratings and Comments
|
||
 |
 |
 |
