For Technology Product Management & Marketing Professionals (Length: 4 pages)
December 13, 2007
Forrester's Predictions For Technology Marketers In 2008
What Lies In Wait For 2008?
by Michael Speyer, Christopher Mines, Ellen Carney, Norbert Kriebel, Eric G. Brown
with Frank E. Gillett, Michele Pelino, Henry Dewing, Julie Giera, Emily Van Metre
Executive Summary (This is a document excerpt)
In 2007, tech marketers bombarded the world with a mix of new and old technologies and accompanying messages, including the greening of IT, the virtualization of just about everything, brave forays into the SMB market, and the panacea of vertical industry solutions. Will any of these hold up through the coming year? Here are Forrester's predictions of what technology marketers will do in 2008.
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Original air date: Tuesday, July 22, 2008
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