For Technology Product Management & Marketing Professionals (Length: 7 pages)

December 17, 2007

Green Progress In Enterprise IT

Higher Stakes For Tech Marketers As Green IT Principles Spread

by Christopher Mines

with Eric G. Brown, Emily Van Metre, Christina Lee


Executive Summary (This is a document excerpt)

Forrester conducted its second survey of enterprise IT professionals to learn about awareness and adoption of environmental principles in corporate computing. Our October survey shows steady advancement of green IT activities, re-emphasizing the importance to technology marketers of getting their green messaging right.

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Analyst: Christopher Mines
Technology: Data Center Management, IT Infrastructure & Operations, Sourcing & Procurement, Sourcing Strategy & Execution
Industry: High-Tech, Marketing & Sales Strategies, Tech Marketing Tools & Best Practices
Geography: Asia Pacific, Europe, North America

Archived Teleconference:
Spring 2009 Update On Enterprise Adoption Of Green IT
Original air date: Monday, June 22, 2009
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Rating: 8 out of 10
based on 3 ratings across all roles.
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