For Technology Product Management & Marketing Professionals (Length: 7 pages)

December 17, 2007

Green Progress In Enterprise IT

Higher Stakes For Tech Marketers As Green IT Principles Spread

by Christopher Mines

with Eric G. Brown, Emily Van Metre, Christina Lee


Executive Summary (This is a document excerpt)

Forrester conducted its second survey of enterprise IT professionals to learn about awareness and adoption of environmental principles in corporate computing. Our October survey shows steady advancement of green IT activities, re-emphasizing the importance to technology marketers of getting their green messaging right.

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Analyst: Christopher Mines
Technology: B2B Sales & Marketing, Data Center Management, IT Infrastructure & Operations, Marketing & Sales Strategies, Sourcing & Procurement, Sourcing Strategy & Execution, Tech Marketing Tools & Best Practices
Geography: Asia Pacific, Europe, North America

Archived Teleconference:
Enterprise Carbon And Energy Management Systems
Original air date: Thursday, November 19, 2009
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