Length: 7 pages For Technology Product Management & Marketing Professionals
Christopher Mines December 17, 2007
Green Progress In Enterprise IT
Higher Stakes For Tech Marketers As Green IT Principles Spread
by Christopher Mines
with Eric G. Brown, Emily Van Metre, Christina Lee

This is a document excerptEXECUTIVE SUMMARY

Forrester conducted its second survey of enterprise IT professionals to learn about awareness and adoption of environmental principles in corporate computing. Our October survey shows steady advancement of green IT activities, re-emphasizing the importance to technology marketers of getting their green messaging right.

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Analyst: Christopher Mines
Technology: Data Center Management, IT Infrastructure & Operations, Sourcing & Procurement, Sourcing Strategy & Execution
Industry: High-Tech, Tech Marketing Tools & Best Practices
Geography: Asia Pacific, Europe, North America
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Archived Teleconference:
The Dawn Of Green IT Services
Original air date: April 11, 2008
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