For Consumer Market Research Professionals (Length: 21 pages)
This is a Consumer Technographics document

February 26, 2008

Interactive Marketing Data Overview, US 2007

North American Consumer Technographics®

by Jackie Anderson

with Ted Schadler, Christine Spivey Overby, Serena Goldberg, Elise Godfrey

Executive Summary (This is a document excerpt)

This is a graphical analysis of the information that interactive marketing professionals need to understand how US consumers use and feel about digital channels, media, and advertising. We draw on data from Forrester's North American Consumer Technographics® surveys, including our North American Technographics Benchmark Survey, 2007, of 52,120 US adults.

Buy Risk-Free

Download and print PDF immediately. Price: US $1749

Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.

Add to cart

TABLE OF CONTENTS

itemUS Consumers Flock Online But Retain Offline Attitudes

itemTraditional Media Time Is Displaced With Net Usage

itemFrom IM to Search, Online Activities Span the Ages

itemDifferent Generations Go To Different Places Online

itemGoogle Is The Search Favorite

item"Fewer Ads" Tops The Search Improvement Wish List

itemAll Consumers Agree: They Get Too Many Email Ads

itemDigital Media Influences Brand Perceptions

itemYounger Consumers Are More Trusting Of Online Ads

itemGiving Consumers Control Reduces Ad Annoyance

itemConsumers OK Online Video Ads For Free Content

itemGaming Ads Diminish the Overall Gaming Experience

itemGen Y Leads New Marketing Awareness And Interest

itemThe Mobile Ad Audience Is Filled With Gen Yers

itemSupplemental Material

Find Documents In Related Categories

This document falls under the following categories. Click on a link below to find similar documents.

Analyst: Jacqueline Anderson
Technology: Brand Strategy, Customer Experience, Emerging Marketing Channels, Interactive Marketing, Marketing & Advertising, Social Computing & Web 2.0
Industry: Consumer Media & Entertainment, Consumer Portals & Search, Consumer Technology, Gaming, Media & Entertainment
Geography: North America
Archived Teleconference:
A Global Look At Consumers' Social Computing Behavior
Original air date: Monday, November 19, 2007

Survey Explorer

Find out if Forrester has asked survey questions relevant to your products or market opportunities.

Search consumer surveys »
Search business surveys »

corner border corner
Ratings and Comments
Rating: 10 out of 10
based on 1 ratings across all roles.
corner border corner