For Consumer Product Strategy Professionals (Length: 18 pages)
This is a Consumer Technographics document

February 15, 2008

The End Of The Music Industry As We Know It

The State Of The Digital Audio Market 2008

by James L. McQuivey, Ph.D.

with Ellen Daley, April Lawson


Executive Summary (This is a document excerpt)

The close of 2007 marked the end of a decade of decline for the music industry. Digital audio — first illegal and now legal — has permanently changed how people find, buy, and listen to music. The new music industry economics will bring in $4.8 billion in revenue from digital downloads in the US in 2012, yet even the 23% compound annual growth rate (CAGR) from now until then will not compensate the industry for its losses. Media executives eager to stay afloat in this receding tide must clear the path of discovery and purchase, but only hardware and software providers can ultimately make listening to music as easy as turning on the radio.

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TABLE OF CONTENTS

NOTES & RESOURCES

itemThe Music Industry Has Woven A Tangled Web

itemIt Used To Be Easy To Find And Listen To Music

itemThe Digital Audio Impact Was First Felt In 2000

itemMusic's Three Big Mistakes

itemThe Pain Is Finally Too Much To Bear

itemThe Current State Of Consumer Audio

itemAn MP3 Player Changes People Forever

itemHalf Of All Music Sold In The US Will Be Digital In 2011

itemDigital Ownership: The Music Model For The Future

recommendations

itemSolve The Discovery Problem First, Then Get Out Of The Consumer's Way

WHAT IT MEANS

itemThe Industry's "Product" Has Changed Forever

itemSupplemental Material

Forrester interviewed and was briefed by MP3 player manufacturers, music labels, online music distributors, Internet radio providers, and others in adjacent spaces in writing this report. In addition, Forrester surveyed more than 5,000 online consumers in the US and Canada in Q3 2007 and asked them where and how they listen to music and audio, specifically including MP3 player use and digital audio file downloading and listening, whether on a PC or a portable player.

Related Research Documents

itemWhy Apple Can't Do To Video What It Did To Music

November 30, 2007

itemHow Music Retailers Can Avoid Digital Disaster

August 20, 2007

itemSteve Jobs Rightly Calls For An End To Music DRM

February 8, 2007

itemEuropean Music Download Forecast: 2006 To 2011

March 27, 2006

Find Documents In Related Categories

This document falls under the following categories. Click on a link below to find similar documents.

Analyst: James L. McQuivey, Ph.D.
Technology: B2B Sales & Marketing, Corporate Strategy, eBusiness/eCommerce
Industry: Business-To-Consumer eCommerce, Consumer Electronics, Consumer Media & Entertainment, eBusiness/eCommerce Adoption, Media & Entertainment, Music
Special Feature: Forecasts
Geography: North America

Archived Teleconference:
Building Online Video Experiences That Win
Original air date: Wednesday, August 12, 2009

Special Features

1 Forecast

Research on future technology trends or innovation

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Ratings and Comments
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based on 4 ratings across all roles.
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