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For Consumer Product Strategy Professionals
(Length: 18 pages)
February 15, 2008 The End Of The Music Industry As We Know ItThe State Of The Digital Audio Market 2008with Ellen Daley, April Lawson Executive Summary (This is a document excerpt)The close of 2007 marked the end of a decade of decline for the music industry. Digital audio — first illegal and now legal — has permanently changed how people find, buy, and listen to music. The new music industry economics will bring in $4.8 billion in revenue from digital downloads in the US in 2012, yet even the 23% compound annual growth rate (CAGR) from now until then will not compensate the industry for its losses. Media executives eager to stay afloat in this receding tide must clear the path of discovery and purchase, but only hardware and software providers can ultimately make listening to music as easy as turning on the radio. Buy Risk-FreeDownload and print PDF immediately. Price: US $499 Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase. Already a Forrester Client?
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Archived Teleconference:
Building Online Video Experiences That Win
Original air date: Wednesday, August 12, 2009 Special Features1 Forecast Research on future technology trends or innovation
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