For eBusiness & Channel Strategy Professionals (Length: 5 pages)
October 12, 2007
Outlook For US Online Retail: Holiday 2007
Consumers Will Spend A Projected $33 Billion, Up 21% Over Last Year
Executive Summary (This is a document excerpt)
Forrester anticipates that US consumers will spend $33 billion during the 2007 holiday season, the time period from Thanksgiving to Christmas. This represents a 21% lift from the comparable holiday season in 2006. Why the increase? Consumers report being more likely to spend online across a variety of product categories ranging from jewelry to apparel and accessories. The majority of consumers also expressed a continued interest in free shipping and a decreased willingness this year to pay for "frills" like gift wrap or overnight delivery.
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The Outlook For US eCommerce In 2008 And Beyond
Original air date: Wednesday, February 20, 2008
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