For eBusiness & Channel Strategy Professionals (Length: 5 pages)
This is a Consumer Technographics document

October 12, 2007

Outlook For US Online Retail: Holiday 2007

Consumers Will Spend A Projected $33 Billion, Up 21% Over Last Year

by Sucharita Mulpuru


Executive Summary (This is a document excerpt)

Forrester anticipates that US consumers will spend $33 billion during the 2007 holiday season, the time period from Thanksgiving to Christmas. This represents a 21% lift from the comparable holiday season in 2006. Why the increase? Consumers report being more likely to spend online across a variety of product categories ranging from jewelry to apparel and accessories. The majority of consumers also expressed a continued interest in free shipping and a decreased willingness this year to pay for "frills" like gift wrap or overnight delivery.

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Analyst: Sucharita Mulpuru
Technology: eBusiness/eCommerce, IT Adoption, IT Spending & Budgeting
Industry: Business-To-Consumer eCommerce, Consumer Retail & CPG, eBusiness/eCommerce Adoption, Retail
Geography: North America

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