Length: 22 pages
For Vendor Strategy Professionals
April 21, 2008
Global Enterprise Web 2.0 Market Forecast: 2007 To 2013
Expect $4.6 Billion In Spending By 2013 As Large Companies Embrace Web 2.0
by
G. Oliver Young
with
Eric G. Brown, TJ Keitt, Jeremiah K. Owyang, Rob Koplowitz, Heidi Lo
This is a document excerptEXECUTIVE SUMMARY
Enterprise spending on Web 2.0 technologies will grow strongly over the next five years, reaching $4.6 billion globally by 2013, with social networking, mashups, and RSS capturing the greatest share. In all, the market for enterprise Web 2.0 tools will be defined by commoditization, eroding prices, and subsumption into other enterprise collaboration software over the next five years; it will eventually disappear into the fabric of the enterprise, despite the major impacts the technology will have on how businesses market their products and optimize their workforces.
TABLE OF CONTENTS
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NOTES & RESOURCES
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 Web 2.0 Technologies Come To The Enterprise
 What Is Enterprise Web 2.0 Software?
Can Software Firms Make Money Selling Enterprise Web 2.0 Tools?
The Global Enterprise Web 2.0 Market Will Reach $4.6 Billion In 2013
The Externally Facing Market Will Be Driven By Technology Suites And Engagement Metrics
The Internally Facing Market Will Be Driven By Commoditization And Subsumption
recommendations
Expand The Scope Of Your Offerings While Segmenting Down Your Market(s)
WHAT IT MEANS
Vendors' Web 2.0 Skills And Delivery Models Will Outlive Their Products
Supplemental Material
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Forrester interviewed 60 vendor companies, including Atlassian, Awareness, BEA Systems, IBM, Jive Software, KnowNow, Microsoft, and Six Apart.
Related Research Documents
The Web 2.0 Buyer Profile: 2008
February 6, 2008
Case Study: Northwestern Mutual's Enterprise Web 2.0 Journey
October 1, 2007
IT Will Measure Web 2.0 Tools Like Any Other App
July 25, 2007
Topic Overview: Web 2.0
April 10, 2007
Social Technographics®
April 19, 2007
Social Computing
February 13, 2006 |
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