April 21, 2008
Global Enterprise Web 2.0 Market Forecast: 2007 To 2013
Expect $4.6 Billion In Spending By 2013 As Large Companies Embrace Web 2.0
by G. Oliver Young
with Eric G. Brown, TJ Keitt, Jeremiah K. Owyang, Rob Koplowitz, Heidi Lo
Executive Summary (This is a document excerpt)
Enterprise spending on Web 2.0 technologies will grow strongly over the next five years, reaching $4.6 billion globally by 2013, with social networking, mashups, and RSS capturing the greatest share. In all, the market for enterprise Web 2.0 tools will be defined by commoditization, eroding prices, and subsumption into other enterprise collaboration software over the next five years; it will eventually disappear into the fabric of the enterprise, despite the major impacts the technology will have on how businesses market their products and optimize their workforces.
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WHAT IT MEANS
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Forrester interviewed 60 vendor companies, including Atlassian, Awareness, BEA Systems, IBM, Jive Software, KnowNow, Microsoft, and Six Apart. Related Research Documents
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Web 2.0 Technologies Come To The Enterprise
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Original air date: Friday, May 08, 2009
Special Features
2 Forecasts
Research on future technology trends or innovation
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