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Length: 22 pages
For Vendor Strategy Professionals
April 21, 2008Global Enterprise Web 2.0 Market Forecast: 2007 To 2013 Expect $4.6 Billion In Spending By 2013 As Large Companies Embrace Web 2.0 by G. Oliver Young This is a document excerptEXECUTIVE SUMMARY
Enterprise spending on Web 2.0 technologies will grow strongly over the next five years, reaching $4.6 billion globally by 2013, with social networking, mashups, and RSS capturing the greatest share. In all, the market for enterprise Web 2.0 tools will be defined by commoditization, eroding prices, and subsumption into other enterprise collaboration software over the next five years; it will eventually disappear into the fabric of the enterprise, despite the major impacts the technology will have on how businesses market their products and optimize their workforces.
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Original air date: Friday, April 18, 2008
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