For eBusiness & Channel Strategy Professionals (Length: 21 pages)
November 20, 2007
2007 US Bank Public Web Site Rankings
Forrester's Competitive Site Assessment Ranks Five Top US Banks
with Carrie Johnson, Brendan McGowan
Executive Summary (This is a document excerpt)
Forrester evaluated five of the largest US bank Web sites — Bank of America, Citibank, JPMorgan Chase, Wachovia, and Wells Fargo — using our Competitive Site Assessment (CSA) methodology. Citibank topped this year's rankings by excelling in many of the key assessment areas, including Web site navigation and presentation, along with providing strong product content and tools.
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recommendations
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Forrester reviewed the credit card and checking account content and applications for five of the largest US banks: Bank of America, JPMorgan Chase, Citibank, Wachovia, and Wells Fargo. Related Research Documents
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Forrester's Competitive Web Site Assessment Methodology
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