Length: 8 pages For Vendor Strategy Professionals
G. Oliver Young January 25, 2008
Top Enterprise Web 2.0 Predictions For 2008
by G. Oliver Young
with Ellen Daley, Rob Koplowitz, April Lawson


This is a document excerptEXECUTIVE SUMMARY

The enterprise Web 2.0 market, which includes the deployment of tools like blogs, wikis, and social networking within the enterprise, was a growing force in enterprise software in 2007. While the market is still quite immature, it will continue to gain importance in 2008 as an increasing number of firms look to enterprise Web 2.0 tools to solve long-standing information worker problems. As a result, Forrester expects to see strong demand growth for tools like enterprise RSS and social networking, an increased role for IT departments in technology acquisition, and steadily growing revenue from current deployments. The market will remain volatile, but Forrester expects midtier software vendors, consultancies and systems integrators, and Microsoft to reap the biggest rewards in the coming year.

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Analyst: G. Oliver Young
Technology: Customer Experience, Enterprise Collaboration, Information & Knowledge Management, Social Computing & Web 2.0
Geography: Asia Pacific, Europe, North America

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