February 27, 2008
Redefining High-Value Customers
The Value Of Influencers In A Connected World
with Jaap Favier, Josh Bernoff, Alice Bresciani, William Band, Suresh Vittal
Executive Summary (This is a document excerpt)
Many firms value customers primarily based on how much they spend with them. However, in this super-connected world of Social Computing, influential consumers drive purchase decisions and have an enormous value for a brand. Marketers should now include the social value of consumers in their valuation algorithms — using the social value scorecard — and offer sophisticated award systems to the most valuable consumers: the Ambassadors.
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WHAT IT MEANS
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Forrester interviewed 10 vendor and user companies, including CRM Metrix, Dell, Edelman, iCrossing, Microsoft, and Times Online. Related Research Documents
February 26, 2008 February 8, 2008 October 30, 2007 |
Customer Value Needs A Makeover
Two Drivers Define Social ValueFind Documents In Related CategoriesThis document falls under the following categories. Click on a link below to find similar documents.
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Original air date: Tuesday, September 15, 2009
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