December 31, 2007

Top Market Researcher Predictions For 2008

by Brad Bortner

with Ellen Daley, April Lawson

Executive Summary (This is a document excerpt)

The market researcher profession continued to be redefined by the Internet in 2007. The rise of online panels, industry-level attention to the lack of standardization of online metrics, and the much talked about Web 2.0 communities for research set the stage for further industry upheaval — specifically regarding research techniques and processes and the suppliers that support the market. What will 2008 have in store for market research organizations, vendors, and service companies? Here are Forrester predictions of major shifts and interesting twists for the market research professional and market.

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