For Customer Experience Professionals (Length: 22 pages)

December 5, 2007

Where To Get Help With Web Analytics

Web Analytics Professional Services Firms Are Small But Experienced

by Megan Burns

with Harley Manning, Olga Melnikova, Steven Geller


Executive Summary (This is a document excerpt)

Our survey of vendor-neutral Web analytics consultants uncovered 91 firms across North America, Europe, and Asia-Pacific. The market is dominated by small firms that average fewer than five full-time consultants. However, these vendors are fairly experienced, reporting an average of four years in the Web analytics field and expertise with a wide range of platforms and industries. Firms looking to improve their use of Web analytics data to boost Web site performance should assign dedicated staff to the effort, then hire an experienced professional services firm to jump-start the learning process and establish a strong foundation on which to build a robust Web measurement platform.

Buy Risk-Free

Download and print PDF immediately. Price: US $499

Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.

Add to cart

TABLE OF CONTENTS

NOTES & RESOURCES

itemWeb Analytics Consultants Bring Breadth and Depth of Experience

recommendations

itemUse Consultants To Build Your Firm's Web Analytics Expertise

itemSupplemental Material

Forrester surveyed more than 90 firms that offer Web analytics consulting about their staff, experience, and service offerings.

Related Research Documents

itemThe Forrester Wave™: Web Analytics, Q3 2007

September 11, 2007

itemWeb Analytics Spending Trends 2007

August 23, 2006

itemThe Web Measurement Planner's Checklist

April 18, 2007

Find Documents In Related Categories

This document falls under the following categories. Click on a link below to find similar documents.

Analyst: Megan Burns
Technology: Customer Experience, Customer Experience Management, Design & Usability Processes, IT Consulting, IT Services
Geography: Asia Pacific, Europe, North America

Archived Teleconference:
How Chief Customer Experience Officers Gain Active Executive Support
Original air date: Wednesday, October 28, 2009
corner border corner
Ratings and Comments
Rating: 4 out of 10
based on 2 ratings across all roles.
corner border corner