For Customer Experience Professionals (Length: 22 pages)December 5, 2007 Where To Get Help With Web AnalyticsWeb Analytics Professional Services Firms Are Small But Experiencedby Megan Burns with Harley Manning, Olga Melnikova, Steven Geller Executive Summary (This is a document excerpt)Our survey of vendor-neutral Web analytics consultants uncovered 91 firms across North America, Europe, and Asia-Pacific. The market is dominated by small firms that average fewer than five full-time consultants. However, these vendors are fairly experienced, reporting an average of four years in the Web analytics field and expertise with a wide range of platforms and industries. Firms looking to improve their use of Web analytics data to boost Web site performance should assign dedicated staff to the effort, then hire an experienced professional services firm to jump-start the learning process and establish a strong foundation on which to build a robust Web measurement platform.
|
Buy Risk Free
Download and print PDF immediately
Price: US $279.00 Our Money-Back Guarantee If you are not completely satisfied, return it for a full refund within three weeks of your online purchase. Already a Forrester Client? Log in to read this document. Archived Teleconference:
Top Ten Ways To Make The Case For A Better Web Site Experience
Original air date: Thursday, July 24, 2008
|
|||||||||||||||||||||||||
|
| ||||||||||||||||||||||||||