Executive Summary (This is a document excerpt)

Our survey of vendor-neutral Web analytics consultants uncovered 91 firms across North America, Europe, and Asia-Pacific. The market is dominated by small firms that average fewer than five full-time consultants. However, these vendors are fairly experienced, reporting an average of four years in the Web analytics field and expertise with a wide range of platforms and industries. Firms looking to improve their use of Web analytics data to boost Web site performance should assign dedicated staff to the effort, then hire an experienced professional services firm to jump-start the learning process and establish a strong foundation on which to build a robust Web measurement platform.

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