December 3, 2007
Building Strong Analyst Relationships
A Four-Phase Model For Driving Greater Value
This is the second document in the "Working With The Archetypes Of Industry Analysts" series.
by R "Ray" Wang
with Merv Adrian, Kevin Lucas, Emily Van Metre
Executive Summary (This is a document excerpt)
Poor relationships with analysts adversely impact deal flow, mindshare, and product planning. AR professionals should drive their relationships through the maturity cycle to achieve optimal relationships with key analysts. Advanced AR programs should align analyst archetypes with the four AR/analyst relationship phases: establishing, engaging, influencing, and partnering.
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Original air date: Tuesday, June 09, 2009
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