For Interactive Marketing Professionals (Length: 8 pages)

August 12, 2008

Get With It With Widgets

Adult And Youth Widget Adoption

by Jeremiah K. Owyang

with Shar VanBoskirk, Cynthia N. Pflaum, Emily Bowen

Executive Summary (This is a document excerpt)

Although adoption of Web and desktop widgets is still small today, nearly one-third of US online youth use widgets, and the adults who use them have high average household incomes. Interactive marketers wondering how to use widgets should focus on simplicity by crafting a strategy that focuses on understanding how widgets will help them listen to, talk with, energize, and embrace their customers.

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