Executive Summary (This is a document excerpt)

On November 5, 2007, Google, together with a congress of mobile operators, handset makers, software vendors, and others dubbed the Open Handset Alliance, unveiled a mobile device software platform called Android. Built on Linux and entirely open source, this platform addresses challenges faced by many in the mobile ecosystem and will foster the development of myriad new Internet-powered mobile applications. The payoff for Google? A more open environment that will expand its exposure in the form of new apps, new demand, new services, and new screens for advertisements. Forrester's take? The Android platform will change the mobile landscape — slowly.