May 2, 2008

Consumers Believe That Wellness Works

Demographics And Attitudes Of Participants Suggest Expansion Opportunities

by Elizabeth Boehm

with Harley Manning, Andrew McInnes, Peter Hult

Executive Summary (This is a document excerpt)

Though consumer participation in disease management and wellness support programs remains low, most early adopters believe that taking part in these programs leads to healthy behavior changes. Not surprisingly, consumers who say they've gotten involved with disease and wellness programs are older and sicker on average than their non-participating counterparts. But a closer look at their demographics and attitudes offers some insight into how customer experience professionals at disease management (DM) firms, health plans, and wellness vendors can apply incentives, channels, and plan design to help expand disease and wellness support to a broader audience.

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