November 27, 2007

Customer Experience Index Snapshot: Credit Card Providers

This is the fifth document in the "Customer Experience Index" series

by Bruce D. Temkin

with Steven Geller, Olga Melnikova

Executive Summary (This is a document excerpt)

Forrester asked nearly 5,000 US consumers about their interactions with a variety of companies to gauge the usefulness, usability, and enjoyability of their experiences. Based on these consumer responses, we calculated the Customer Experience Index (CxPi) for 112 firms in nine industries. In this document, we take a closer look at the 11 credit card providers included in the index. Some of our findings: credit card providers ended up fourth out of nine industries, American Express led the way in the rankings, and none of the firms delivered enjoyable interactions.

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