Executive Summary (This is a document excerpt)

The email market is a mature one. Vendors provide similar technologies, and all want to establish email as the pillar of a multichannel marketing program. Forrester evaluated eight leading email marketing service providers across 64 criteria and identified Responsys and e-Dialog as standouts, thanks to their solid platforms, easy-to-use features, and focus on marketer needs. Long-time Leader Epsilon and recently overhauled Yesmail round out the Leader category. Strong Performers Acxiom Digital, Experian CheetahMail, and Harte-Hanks have easy-to-use tools but lack Leader-level functionality. Datran Media, the study's lone Contender, presents a different model and vision than the others in the evaluation but needs a feature and platform upgrade.

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