February 25, 2008

Who Wants To Buy A Mobile Internet Device?

The Likely First Wave Of Adopters Comprise 9% Of Online Consumers

by Charles S. Golvin

with Michelle de Lussanet, Remy Fiorentino, Lizet Menke

Executive Summary (This is a document excerpt)

Device makers from the PC, consumer electronics, and mobile phone industries have begun to develop products in the new category of mobile Internet devices (MIDs) — devices that deliver an optimal Internet experience on the go in a highly pocketable device. To assess interest in this emerging category, Forrester surveyed North American online consumers and discovered that one-quarter of respondents express interest in products that promise this mobile Internet experience. Our analysis indicates that the first wave of likely buyers comprise 9% of the online population. To grow the category beyond these early adopters, eBusiness, channel, and product management professionals must align products and content with a clear application focus.

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