July 21, 2008

Benchmark 2008: Mobile Is Everywhere

North American Consumer Technographics

This is the fourth document in the "State Of Consumers And Technology: Benchmark 2008" series.

by Charles S. Golvin

with Michelle de Lussanet, Remy Fiorentino, Dan Wilkos

Executive Summary (This is a document excerpt)

Cell phones are seemingly ubiquitous in North America today. Consumers in four out of five homes have a mobile phone, and the number jumps to 91% among households headed by a Gen Yer. The vast majority of these phones subscribe to service from the small group of carriers that dominate the market. Mobile service is clearly no longer just about voice; subscribers use a wide range of data applications, including a growing number who access the Internet on their phone. RIM and Palm Treo are two of the three phone brands whose owners are the heaviest users of the mobile Internet. Which brand tops the list? Can you say "iPhone"?

Buy Risk-Free

Download and print PDF immediately. Price: US $1749

Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.