For Consumer Market Research Professionals (Length: 7 pages)

July 21, 2008

Benchmark 2008: Gen Y And Gen X Lay Their Digital Home Foundations

North American Consumer Technographics

This is the ninth document in the "State Of Consumers And Technology: Benchmark 2008" series.

by Charles S. Golvin

with Michelle de Lussanet, Remy Fiorentino, Dan Wilkos

Executive Summary (This is a document excerpt)

Home networks — the foundation of the digital home — continued to grow in penetration in the past year: Today, 22% of North American households have a home network — and that number is growing rapidly; last year, the growth rate was 12%, but this has accelerated to more than 20% in 2008. Gen Yers and Gen Xers are leading this construction phase, with Seniors by far the least likely to adopt. Home networkers are not only more likely to have multiple PCs than other connected households, they are also more likely to have multiple cell phones, multiple MP3 players, multiple game consoles — and multiple people.

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