July 21, 2008 (updated August 5, 2008)
Benchmark 2008: Everyone Goes Online, But Gen Yers Are The Early Adopters
North American Consumer Technographics
This is the third document in the "State Of Consumers And Technology: Benchmark 2008" series.
by Charles S. Golvin, Remy Fiorentino
with Michelle de Lussanet, Dan Wilkos
Executive Summary (This is a document excerpt)
Three-quarters of North American adults use the Internet at least monthly — Forrester's minimum threshold to be considered actively online. Online adults today average nearly 15 hours per week using the Internet. Although younger adults tend to use the Net more frequently, a majority of Boomers — and now even Seniors — use the Internet as well.
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The Internet Is Part Of Daily Life And Serves Diverse Needs
Gen Y Spends The Most Time OnlineFind Documents In Related CategoriesThis document falls under the following categories. Click on a link below to find similar documents.
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Original air date: Wednesday, April 22, 2009
- The State Of Consumers And Technology: Benchmark 2008
- Benchmark 2008: Mobile Is Everywhere
- Benchmark 2008: Gen Y And Gen X Lay Their Digital Home Foundations
- Benchmark 2008: Gen X Loves Gadgets The Most
- Benchmark 2008: Broadband Dominates The Home Internet Access Market
- Benchmark 2008: Telcos Struggle To Retain Business From Generations X And Y
- Benchmark 2008: Gen Y Defines The Traditional Video Gaming Market
- Benchmark 2008: Pay TV Is Growing Through Digital Upgrades
- Benchmark 2008: Tech-Savvy Gen Xers Dominate The Home Worker Segment
- Benchmark 2008: Examining Travel Behavior By Generation
- Benchmark 2008: Putting The Personal Into The PC
- Benchmark 2008: Healthcare Consumers' Tepid Online Channel Uptake
- Benchmark 2008: Forecast Growth Of Devices And Access In The US
- Benchmark 2008: Gen Y Comes Of Age
- Benchmark 2008: The Web Purchasing Power Of Gen X
- Benchmark 2008: The Net Challenges Traditional Media For Young Eyeballs
- Benchmark 2008: Which Generations Bank And Invest Online?
- The State Of Consumers And Technology: Benchmark 2008, Canada
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