July 25, 2008 (updated August 5, 2008)

Benchmark 2008: Forecast Growth Of Devices And Access In The US

North American Consumer Technographics

This is the 14th document in the "State Of Consumers And Technology: Benchmark 2008" series.

by Charles S. Golvin

with Michelle de Lussanet, Remy Fiorentino, Dan Wilkos

Executive Summary (This is a document excerpt)

A wide variety of digital technologies pervade the lives of US consumers today. More than half of US households now have broadband, 81% have a PC, and half of those have more than one PC. Among household devices and services — those shared among household members — digital home technologies will see the most rapid growth in the coming five years. By 2013, more than half of US homes will have a home network and a majority will have a DVR. While three-quarters of US adults have a cell phone and a similar number are online, even these highly penetrated technologies still have room for growth in the coming five years.

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