July 21, 2008 (updated July 23, 2008)

Benchmark 2008: Gen X Loves Gadgets The Most

North American Consumer Technographics

This is the second document in the "State Of Consumers And Technology: Benchmark 2008" series.

by Charles S. Golvin

with Michelle de Lussanet, Remy Fiorentino, Dan Wilkos

Executive Summary (This is a document excerpt)

Irrespective of whether it's devices like HDTVs that are shared by multiple household members or gadgets like mobile phones that are highly personal, you're most likely to find them in the homes and hands of Gen Xers. Gen Yers tend to favor personal devices like MP3 players that provide media access when out and about, while Boomers and Seniors lead in the adoption of personal navigation devices.

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