For Technology Product Management & Marketing Professionals (Length: 13 pages)

July 11, 2008

Firms Want Managed Unified Communications

Solutions Must Mitigate Technology — And Business Risk

by Henry Dewing

with Ellen Daley, Madiha Ashour


Executive Summary (This is a document excerpt)

The number of unified communications (UC) evaluations and pilots is up more than 20% since last year. However, those pilots have not yet translated into full deployments. Why? Unclear value of ROI, rapidly evolving technologies and standards, immature user interfaces, and a confusing vendor landscape. As a result, many technology decision-makers tell us that they want to rent rather than buy unified communications. This perfect storm of change and uncertainty enables UC vendors, network service providers, and even software-as-a-service (SaaS) vendors to win managed UC share by offering industry-specific solutions, enabling rich channel partners, and ensuring that CIOs hear the message of mitigating risk with managed UC deployments.

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TABLE OF CONTENTS

NOTES & RESOURCES

itemInterest In Managed UC Is Percolating

itemAll Types Of Vendors Are Rushing In

itemThe Next Three Years Will See A Plethora Of Managed UC Solutions And Demand

recommendations

itemManaged UC Vendors Must Focus On Risk Mitigation

WHAT IT MEANS

itemManaged Service Will Be The Catalyst To Jump-Start The UC Market

itemSupplemental Material

Forrester interviewed eight vendor and user companies, including AT&T, British Telecommunications (BT), Cisco Systems, Electronic Data Systems (EDS), IBM, Microsoft, Orange Business Services, and Verizon.

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Analyst: Henry Dewing
Technology: B2B Sales & Marketing, Managed Telecommunications Services, Networking, Tech Marketing Tools & Best Practices, Telecommunications Services, Unified Communications
Geography: Asia Pacific, Europe, North America

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