For Vendor Strategy Professionals (Length: 5 pages)

October 26, 2009

A Picture Is Worth 1,000 Words: Business Video Growth

Improved Communications And Collaboration Drive Interest In Business Video

by Henry Dewing

with Ellen Daley, Madiha Ashour, Reedwan Iqbal


Executive Summary (This is a document excerpt)

Forrester's recent Enterprise And SMB Networks And Telecommunications Survey, North America And Europe, Q1 2009 asking businesses about their video use found that all types of video solutions were of interest — from video surveillance to IP video streaming to immersive videoconferencing. Our conversations with our clients point to specific business value that video can deliver. Vendors that harness the technical elements required to deliver business-focused solutions leveraging the clear communications capabilities of video will win over vendors that rely on a purely technical message.

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Analyst: Henry Dewing
Technology: B2B Sales & Marketing, Convergence Services, Enterprise Collaboration, Information & Knowledge Management, IT Adoption, IT Spending & Budgeting, Product & Solutions Strategies, Telecommunications Services
Industry: High-Tech, Tech Sector Economics
Geography: Europe, North America

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