June 8, 2009

How Consumers Get Online Video To The TV

The Convenience Quotient Reveals The TV-Connected PC Is The One To Watch

This is the fifth document in the "Convenience Quotient" series.

by James L. McQuivey, Ph.D.

with Mark Mulligan, Erik Hood

Executive Summary (This is a document excerpt)

Online video has finally come to the living room. Forrester estimates that nearly 9 million homes in the US watch at least some online video on a TV set in a typical month. Why they do so is obvious: They get more control over when they watch their favorite shows on their favorite screens. But how they do so shows that consumers are still doing the heavy lifting, despite the many set-top boxes and other fancy technical solutions offered. Forrester's Convenience Quotient methodology reveals why simply connecting the PC to the TV will be the most successful conduit for online video to reach the living room for the short term, followed by videogame consoles. New entrants like connected TVs will see surprising growth, yet they still have a long road ahead before they gain market influence.

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