July 23, 2008

Benchmark 2008: Pay TV Is Growing Through Digital Upgrades

North American Consumer Technographics

This is the 11th document in the "State Of Consumers And Technology: Benchmark 2008" series.

by James L. McQuivey, Ph.D.

with Charles S. Golvin, Remy Fiorentino, Dan Wilkos

Executive Summary (This is a document excerpt)

TV is now firmly digital — nearly 60% of US households with TVs get their service digitally in the form of satellite, digital cable, or telco TV service. Analog cable takes the biggest hit in the transition — which is exactly the way cable companies planned it, although they didn't plan on defections to telco TV along the way. Advanced TV services like DVR and HDTV programming are also on the rise — and intent to add those services remains high, especially among the younger set. Some providers have fared better than others in the upgrade to digital and advanced TV services: DISH Network and telco TV providers have managed to get more than 40% of their subscribers into DVR service.

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