December 2, 2008

How To Keep Casual Video Piracy At Bay In 2009

by James L. McQuivey, Ph.D.

with Michelle de Lussanet, Dan Wilkos, Abe Garon, Remy Fiorentino

Executive Summary (This is a document excerpt)

Video piracy has, so far, been inconvenient enough that most consumers have not given it considerable attention — for example, only 10% of US online adults say they have downloaded video files through file-sharing applications. We examined today's consumer behavior and found a risk that piracy will rise in 2009, largely through the relatively new threat of illegal video streaming on sites like Megavideo.com rather than the now old-fashioned problem of peer-to-peer file sharing. To keep casual video piracy at bay next year and beyond, we recommend that product and service strategists accelerate convenient access to content through non-PC devices like Net-connected TVs and portable devices.

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