Length: 15 pages For Vendor Strategy Professionals
G. Oliver Young May 6, 2008
The Mashup Opportunity
How To Make Money In The Evolving Mashup Ecosystem
by G. Oliver Young
with Ellen Daley, Mike Gualtieri, Heidi Lo, Madiha Ashour

This is a document excerptEXECUTIVE SUMMARY

Mashups — custom applications that combine multiple, disparate data sources into something new and unique — are coming to the enterprise. Forrester projects that the enterprise mashup market will reach nearly $700 million by 2013; while this means that there is plenty of money to be made selling mashup platforms, it will affect nearly every software vendor. Mashup platforms are in the pole position and ready to grab the lion's share of the market — and an entire ecosystem of mashup technology and data providers is emerging to complement those platforms. Those vendor strategists that move quickly, plan a mashup strategy, and build a partner ecosystem will come out on top.

TABLE OF CONTENTS

NOTES & RESOURCES

itemMashups Leave House Hunting Behind And Move To The Enterprise

itemEnterprise Mashup Platforms Are Different Than Legacy Software Investments

itemMashup Platforms Comprise Several Major Pieces

itemEnterprise Mashups Come In Three Dominant Flavors

itemMashups Present Both Opportunities And Risks To Vendors

itemThe Mashup Ecosystem Is Forming Today — And Leaders Are Emerging

itemThe Mashup Market Will Evolve In Three Stages

recommendations

itemVendor Strategists Must Develop A Mashup Road Map Today

Forrester interviewed seven vendor companies, including IBM, JackBe, Kapow Technologies, Microsoft, Serena Software, StrikeIron, and Xignite.

Related Research Documents

itemEnterprise Mashups: Lead, Don't Follow

April 22, 2008

itemThe Web 2.0 Buyer Profile: 2008

February 6, 2008

itemTop Enterprise Web 2.0 Predictions For 2008

January 25, 2008

itemIT Will Measure Web 2.0 Tools Like Any Other App

July 25, 2007

Find Documents In Related Categories

This document falls under the following categories. Click on a link below to find similar documents.
Analyst: G. Oliver Young
Technology: Application Development, Application Development Processes & Tools, Customer Experience, Enterprise Collaboration, Information & Knowledge Management, Social Computing & Web 2.0
Industry: High-Tech, Marketing & Sales Strategies, Product & Solutions Strategies, Tech Marketing Tools & Best Practices
Geography: Asia Pacific, Europe, North America

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The Mashup Market Development Path
Original air date: April 18, 2008
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