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For eBusiness & Channel Strategy Professionals
(Length: 4 pages)
December 31, 2007 Online Bill Pay's Last MileEncouraging Activation And Avid UseThis is the second document in the "Growing EBPP Adoption And Usage" series. with Catherine Graeber, Carrie Johnson, Brendan McGowan Executive Summary (This is a document excerpt)As annual growth rates for online bill pay slow, banks can no longer afford to focus solely on enrolling new users. They will realize the bottom-line benefit from their bill pay operations only when users are fully engaged in the service. To achieve this, banks must use a combination of hand-holding when the account is opened; new payee-switching technology; high-touch follow-up; and a business model that values bill pay activation more than enrollment. Buy Risk-FreeDownload and print PDF immediately. Price: US $199 Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase. Already a Forrester Client?
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Archived Teleconference:
Is There An App In Your Mobile Banking Future?
Original air date: Monday, June 29, 2009 Also in this series:
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