For eBusiness & Channel Strategy Professionals (Length: 4 pages)

December 31, 2007

Online Bill Pay's Last Mile

Encouraging Activation And Avid Use

This is the second document in the "Growing EBPP Adoption And Usage" series.

by Emmett Higdon

with Catherine Graeber, Carrie Johnson, Brendan McGowan


Executive Summary (This is a document excerpt)

As annual growth rates for online bill pay slow, banks can no longer afford to focus solely on enrolling new users. They will realize the bottom-line benefit from their bill pay operations only when users are fully engaged in the service. To achieve this, banks must use a combination of hand-holding when the account is opened; new payee-switching technology; high-touch follow-up; and a business model that values bill pay activation more than enrollment.

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Analyst: Emmett Higdon
Technology: eBusiness/eCommerce
Industry: Consumer Financial Services, Consumer Portals & Search, Consumer Technology, eBusiness/eCommerce Adoption, Financial Services, Financial Services Marketing, Financial Services Technologies, Online Financial Products & Services, Retail Banking, Retail Payments
Geography: Asia Pacific, Europe, North America