December 27, 2007
Online Bill Pay 2007: Understanding The Mindset Of Holdouts, Fence-Sitters, And Quitters
This is the first document in the "Growing EBPP Adoption And Usage" series.
by Catherine Graeber
with Carrie Johnson, Emily Bowen
Executive Summary (This is a document excerpt)
Just 35% of online consumers pay bills at their bank or credit union's Web site. What about the rest? Citing a preference for check writing and the need for paper bills for record keeping, 71% of non-adopters say they'll never pay bills online. Twenty-three percent of non-adopters plan to pay bills online but just haven't gotten around to it yet, and 6% did pay bills online but quit using the service. But the future adoption picture is not as bleak as it may seem — non-adopters report they could be coaxed into adoption. At the top of their wish list is something any financial firm could easily offer — an online security guarantee.
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We drew from Forrester's North American Technographics Financial Services Online Survey, Q3 2007, which surveyed 4,197 US online consumers. This document details the resulting data, which focuses on consumers who do not pay bills online at their bank or credit union's site. Related Research Documents
April 26, 2007 January 25, 2007
September 22, 2004 |
Sixty-Five Percent Of Online Consumers Don't Pay Bills At Their Bank's Site
Fence-Sitters And Holdouts Have Different Reasons For Not Using Online Bill PayFind Documents In Related CategoriesThis document falls under the following categories. Click on a link below to find similar documents. |
