For Marketing Leadership Professionals (Length: 13 pages)

Executive Summary (This is a document excerpt)

The outlook for business-to-business (B2B) marketing budgets in 2008 is optimistic. Most marketers expect purse strings to loosen up. Although interactive tactics stand to gain the greatest share of this windfall, traditional media, led by tradeshows, PR, and direct mail, still command the lion's share of today's budget. To accelerate the digital transformation, B2B marketers must ensure that their search, Web site, and email marketing programs are unified and operating on all cylinders. This trio of tactics provides the foundation from which to experiment with emerging Web 2.0 tactics while keeping the sales pipeline full and critics of further marketing investment at bay.

Buy Risk-Free

Download and print PDF immediately. Price: US $279

Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.