For Interactive Marketing Professionals (Length: 6 pages)

Executive Summary (This is a document excerpt)

A rebuilt platform and iterative development processes earn Yesmail a Leader slot in Forrester's evaluation of email marketing service providers. The vendor's Agile development processes enable it to release new features every two weeks. These features, such as a calendar and flowchart tool for managing multiple campaigns, help marketers manage their communications to customers by enabling them to visualize where different campaigns fall in relation to each other. Yesmail has also made a move to expand into the midmarket and small business space.