Executive Summary (This is a document excerpt)

More than two years since its acquisition of the Postfuture platform, Harte-Hanks still hasn't put its muscle behind its email program. The vendor includes some useful campaign setup and dynamic content functionality, but it hasn't made the advances the other email platforms have in the way of integration and data flexibility. Still, marketers working with Harte-Hanks enjoy an added benefit: It's the least expensive option.

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