Executive Summary (This is a document excerpt)

Epsilon acquired two email service providers, Bigfoot Interactive and DoubleClick, in two years, but it has yet to fully merge the two or convert former DARTmail clients to its DREAM platform. Despite integration snags, Epsilon serves marketers with a feature-rich platform, tool kits that address industry-specific marketing needs, and an army of statisticians. But Epsilon's ambitious strategy for multichannel dominance is still a work-in-progress.

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