For Interactive Marketing Professionals (Length: 4 pages)

December 20, 2007 (updated January 2, 2008)

Steady Going For Acxiom Digital

The Forrester Wave™ Vendor Summary, Q4 2007

by Julie M. Katz

with Shar VanBoskirk, Christine Spivey Overby, Emily Bowen, Sarah Glass


Executive Summary (This is a document excerpt)

Acxiom Digital, a division of customer and information solutions company Acxiom, offers email marketing along with other interactive marketing services like search and Web site personalization. The vendor focuses much attention on its deliverability capabilities and agency-style services for marketers that require a full-service relationship. Although its platform and services are stable, Acxiom Digital hasn't seen the revenue growth that other vendors in the space have experienced.

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Analyst: Julie M. Katz
Technology: Interactive Marketing, Marketing & Advertising
Geography: Asia Pacific, Europe, North America

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This scorecard summary is featured in:

The Forrester Wave™: Email Marketing Service Providers, Q4 2007


View vendor summaries for other vendors in this Forrester Wave: Acxiom Digital, Datran Media, e-Dialog, Epsilon, Experian CheetahMail, Harte-Hanks, Responsys, and Yesmail



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