For Interactive Marketing Professionals (Length: 5 pages)

December 20, 2007

e-Dialog Is A Boutique Solution For Email Excellence

The Forrester Wave™ Vendor Summary, Q4 2007

by Julie M. Katz

with Shar VanBoskirk, Christine Spivey Overby, Emily Bowen, Sarah Glass


Executive Summary (This is a document excerpt)

Although a small, autonomous email service provider, e-Dialog helps email marketers focus on relevance with a proprietary methodology and practical features like drag-and-drop segment design and a workflow tool that shows marketers where they are in their campaign setup process. The vendor balances out its solid platform with an able services team, strong management, and a sound vision.

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Analyst: Julie M. Katz
Technology: Interactive Marketing, Marketing & Advertising
Geography: Asia Pacific, Europe, North America

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This scorecard summary is featured in:

The Forrester Wave™: Email Marketing Service Providers, Q4 2007


View vendor summaries for other vendors in this Forrester Wave: Acxiom Digital, Datran Media, e-Dialog, Epsilon, Experian CheetahMail, Harte-Hanks, Responsys, and Yesmail



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