Executive Summary (This is a document excerpt)

Datran Media seeks to help marketers create more revenue from their email programs, a vision that differs from those of the other vendors in this evaluation. The vendor's platform lacks the advanced functionality and abundant marketing services of other email players but supports ad-serving into email messages at performance-based pricing. The company also permits marketers to license its email software, making it a fit for marketers that wish to take their programs in-house.

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