Executive Summary (This is a document excerpt)

Web 2.0 is moving to the enterprise with increasing speed. There is particular interest in content generation tools like blogs and wikis. Big traditional vendors like IBM Lotus and Microsoft are reacting with offerings that leverage their existing strengths in the enterprise space, but while they react, a host of small vendors are actively providing value to the very customers that have been so loyal to the traditional vendors. Why such strong traction for the small upstarts? The answer is simple: They have strong offerings available today, and the time and cost to implement them is very attractive. And importantly, they also know what it takes to serve the enterprise market.

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