For Interactive Marketing Professionals (Length: 5 pages)

Executive Summary (This is a document excerpt)

In the fast changing world of Social Computing, there's only one constant, that people will continue to connect with each other in new and different ways, causing upheavals in the way companies and institutions relate to them. To help chart the muddied waters in the coming year, Forrester offers these predictions for 2008, together with suggestions for what marketers should do to prepare for them. To stay nimble and effective, interactive marketers should put brand monitoring in place, focus on objectives over technologies, and go for speed over perfection in applications deployment.

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