September 4, 2008

Financial Comparison Sites Are Here To Stay

eBusiness Executives Need Strategies To Address Their Rising Popularity

This is the first document in the "Financial Comparison Sites" series.

by Benjamin Ensor, Alexander Hesse

with Lauriane Camus, Alyson Clarke, Vanessa Niemeyer, Ph.D.

Executive Summary (This is a document excerpt)

The growth of online financial product research has been accompanied by the growth of an increasingly popular personal finance comparison site sector. The reason for this popularity is simple. Comparison sites offer what many online financial researchers are looking for: independent product and price comparisons. The same forces are gradually affecting Net users in other countries. eBusiness executives and channel strategists at financial services firms around the globe need to recognize that financial comparison shopping will play an increasingly important role in financial product distribution — and they must develop strategies to address this change in distribution now.

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