January 29, 2008
Japanese Consumers Need Better Online Forms
Design Forms As Processes That Enable Customers To Reach Their Goals
with Ron Rogowski, Steven Geller
Executive Summary (This is a document excerpt)
Many online scenarios finish with a customer completing a form. Yet form completion rates disappoint because forms fail to provide clear labels, lack privacy information, and don't help users recover from input errors. For Japanese customers the challenge is amplified by the uniquely complex need to input text in multiple formats. Companies doing business in Japan can improve their form completion rates by following the best practices of leading companies that eliminate known obstacles to form completion.
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recommendations
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Forrester examined the online forms offered by 12 companies in our 2007 review of Japanese Web sites and additional examples from ANA, Art Nature, Nifty, Rakuten, and Toyota Rent A Car. Related Research Documents
July 27, 2007
June 13, 2007 |
Online Forms Are High Hurdles For Japanese Consumers To Clear
Some Firms Get Online Forms RightFind Documents In Related CategoriesThis document falls under the following categories. Click on a link below to find similar documents.
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Original air date: Wednesday, September 10, 2008
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