March 20, 2009

Swedish Online Retail And Travel Forecast, 2008 To 2014

We Expect Consumer eCommerce To Reach SEK55 Billion By 2014

This is the seventh document in the "Forecasting European Online Retail And Travel" series.

by Victoria Bracewell Lewis

with Patti Freeman Evans, Benjamin Ensor, Brendan McGowan

Executive Summary (This is a document excerpt)

The Swedish eCommerce market has grown very rapidly, fueled by surging broadband usage, a more technologically aware population, improvements in the eCommerce infrastructure, and ever-increasing online retail consumer spending. Sweden's online shopping adoption is growing at double-digit rates each year. Forrester expects this trend to continue over the next five years. The number of online shoppers has more than doubled since 2003, with more than 4 million Swedish consumers buying products online today, or 54% of adults. By 2014, we expect nearly 6 million Swedish online buyers to spend more than SEK55 billion (€5.1 billion) on the Internet.

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